International Relations Researches

International Relations Researches

Political economy policy model Economic and media development with the focus on news agencies

Document Type : Original Article

Authors
amin rooshanbakhasghanbari 1
mehran samadi 2
aliakbar farhangi 3
1 PhD Student, Media Management, Islamic Azad University, Science and Research Branch, Tehran, Iran.
2 Assistant Professor, Department of Media Management, University of Science and Research, Department of Communication, Islamic Azad University, Tabriz Branch, Tabriz, Iran.
3 Professor, Department of Media Management, University of Tehran, Tehran, Iran.
10.22034/irr.2021.303827.2042
Abstract
Media economics combines the study of economics with the study of media, and the creative industries, having a model of media economy in the social network space, have economic, social and cultural functions and have the potential to generate wealth. This research, which is a basic research of descriptive-exploratory type, has been tried to present a model of media economics based on the "data foundation" method in humanities studies with the focus on media markets in accordance with the research method and objectives. The main research tool was semi-structured interviews with knowledgeable and expert people in the field that snowball sampling was performed among the executives and faculty members of the university who had the desired characteristics. The introduction of concepts, categories and meta-categories that grew from within the data to saturation was studied. The model of media economy in 5 main categories with the categories of technology, content production, audience as characteristics of economy and media; Predisposing factors with the meta-categories of trust building, competitiveness, privatization and communication; The category of reinforcing factors included: human factors, resource management, environmental factors and cultural factors. The consequences included: globalization and modeling and barriers to formation, including barriers to government intervention and mismanagement.
Keywords
Economics
media
template
media economics
data foundation
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